Redfin Homepage Banners

One of my first projects at Redfin was to create hero banners for the homepage. The hero placement was previously occupied by a seldom-watched video, and the marketing team wanted to increase awareness about the fact that Redfin is more than just a home-search site; it also employs real estate agents who can help you buy or sell a home. In addition to choosing client photos and writing copy for the banners, I worked with designers to create the visual assets, uploaded the final banners to the website and reported on their performance to the team each month. Later, we also used banners to promote new features and events.

Role

Copywriter

For

Redfin Real Estate

Date

November 2012 – July 2013