Redfin Holiday Card

“Redfin” is an anagram of “friend.” Our customer loyalty coordinator and marketing designer wanted to showcase this clever connection in a holiday card for clients who have bought or sold a home with Redfin. The question was: How do we reach that punchline? I wrote copy that touches on the positive, life-changing emotions one experiences during a real estate transaction. In the email version, a gif morphed the Redfin logo into the word “friend.”

“Redfin” is an anagram of “friend.” Our customer loyalty coordinator and marketing designer wanted to showcase this clever connection in a holiday card for clients who have bought or sold a home with Redfin. The question was: How do we reach that punchline? I wrote copy that touches on the positive, life-changing emotions one experiences during a real estate transaction. In the email version, an animated gif morphed the Redfin logo into the word “friend.”

The print version.

Role

Copywriter

For

Redfin Real Estate

Date

November 2014